🕶️💋Amanda Lynn Berkowitz ✉️amanda@amanda.net • 🔗linkedin.com/in/amanda-berkowitz-4133854a • ☎️646-251-3778 • 📍New York, NY 🧠 Senior Product and Project Manager, with a focus on Technology, QA, and UX Experienced Product Manager with a strong background in leading cross-functional teams to deliver innovative digital products. Expertise in aligning product vision with organizational goals and leveraging data-driven strategies for successful execution. Proven track record in guiding full product life cycles and fostering collaboration across engineering, design, and business teams. Eager to leverage extensive experience in product management to drive strategic growth and innovation. 💼 Career Experience TGIX for client Tracy Anderson | New York, NY Senior Product Manager | Jan 2021 - Jun 2024 Defined and executed product strategy for a multimedia wellness ecosystem, resulting in increased user engagement through a multi-tiered subscription platform with daily live streams, weekly on-demand videos, live events, retreats, seasonal product launches, magazines, and weekly e-commerce drops Spearheaded redesign of e-commerce features, enabling pre-orders, dropshipping, filtering, and enhancing client tools for seamless product uploads and optimization. Improved operational efficiency by introducing tools for client support, finance, and trainer management, including custom reporting and a huge warehouse software migration. Technical Product Manager | Jan 2021 - Jun 2024 Directed high-visibility product launches, including new exercise devices with integrated tiered subscription models and custom content. Partnered with engineering and design teams to deliver intuitive, high-value customer experiences across web and mobile platforms. LOREM IPSUM Consulting | New York, NY Product UX Consultant | Apr 2017 – Present At TGIX for client Tricycle, Developed an Al chatbot assistant for the Tricycle ecosystem using Amazon tools, which improved customer interaction, content discovery, and support efficiency. At Intersection for client Related Properties, Launched custom digital OOH advertising platforms and interactive kiosks offering way-finding, reservations, and ticket purchasing for the largest private real estate development in U.S. history, Hudson Yards, enhancing visitor engagement and increasing advertiser reach At Halo, Managed the product of an IoT app-enabled baby tracker to monitor's baby's sleep quality, integrating safety analytics to enhance user experience and prevent incidents leading to SIDS, At R/GA, Built internal processes and client offerings for a new product department, which improved operational efficiency and expanded service capabilities. EPIX | New York, NY Senior Product Manager | Sept 2016 – Dec 2017 Directed product development for award-winning video streaming experiences across 18 platforms (web, mobile, and OTT platforms like AppleTV, Roku, xBox, etc.) Mentored teams on Agile practices, user story creation, Jira, API specs, and sprint planning to improve productivity and collaboration, as acting Scrum Master. Technical Project Manager | May 2015 – Sept 2016 Transitioned design and development in-house, streamlining Agile/Lean processes and increasing video consumption by 400%. Led key initiatives that needed simultaneous changes to the API, CMS, and Apps, including migrating to new API, mobile app relaunches, TV series support, and downloadable mobile content, ensuring seamless integration and improved system functionality Condé Nast | New York, NY Senior Product Development Manager, QA | Mar 2013 – May 2015 Championed quality standards for marketing, iPad apps, interactive ads, and CMS platforms, resulting in improved user satisfaction and reduced error rates Partnered with cross-functional teams to create value-driven proof-of-concepts for media sellers QA Manager | Feb 2010 – Mar 2013 Delivered digital products across Condé Nast brands like Vogue and Vanity Fair, enhancing ad tech tools, AR campaigns, and custom CMSs, which improved user engagement Embedded scalable QA processes, standards, and tools, improving testing efficiency and consistency Senior Web and Product Developer | Jan 2008 – Feb 2010 Created custom interactive digital ad solutions, including the launch of the first iPad apps ever 🛠️ Additional QA Experience: Quality Assurance Manager at Digital Citizen QA and UX Management at SuitableYou QA Manager at Blockchain for Change 🛠️ Development Experience: WordPress Developer at Roman Mobile Product Developer at Netomat Web and Product Developer at Amp Agency Product Developer at ACLS History E-Book Project, NYU Press User Experience Design at Authentidate Web Developer at Thaumaturgix, Inc. Web Developer at Hearst Interactive Studios Product Development at The Information Institute R&D Lab of Syracuse 🎓 Education BS in Information Management and Technology (1999), Syracuse University Diploma in Computer Science (1995), Stuyvesant High School 🔖Certifications Lean Agile and the Team (2016), NetObjectives Product Management Bootcamp (2014), General Assembly Outsourcing & Managing Software Development (2014), General Assembly ⚙️ Technical Skills & Tools Management Skills: Agile Methodology, Scrum, Kanban, Lean Agile, Waterfall, Product Lifecycle Management, Software Development Life Cycle (SDLC), Campaign Management, Client Management, Bug Triage, Productivity, Technical Communication, Cross-functional Coordination, Team Health, Problem Solver Project Documentation: Requirements, Product Plan, Roadmap, Backlog, Timeline, Sprint Plan, Software Architecture, Information Architecture, Wireframes, Status Report, Technical Writing, Metrics Management Tools: Google Suite, MS Suite, Microsoft Teams, WordPress, Jira, Monday.com, Trello, Asana, ActiveCollab, Hubspot, Confluence, Slack Quality Assurance Tools: TestRail, Jira, Browser Developer Tools, SQL, QA Strategy, QA Standards, Industry Standards, Manual Testing, Functional Testing, Usability Testing, UX Testing, UX Design, Acceptance Criteria, Bug Triage Development: Web3, HTML, CSS, WordPress, CMS, Zype, Stripe, Hubspot, JavaScript, PHP, Perl, SQL, SEO, Rest APIs Roles: Product Management, Project Management, Software Quality Assurance, Software Testing, UX Design, Product Development, Web Application Development, Web Development, Front-end Development, Mobile Development Industry Experience: Innovation, Internet of Things (IoT), Digital Transformation, SaaS, E-commerce, Digital Media, Entertainment, Over The Top (OTT), Digital Marketing, Digital Agency, AdTech, Publishing, Healthcare, Distance Education, AWS